
畫冊不是“企業(yè)說明書”
借助做畫冊契機(jī),重新梳理品牌,重新界定品牌新形象
提煉出主題概念,融入畫冊,體現(xiàn)出企業(yè)的靈魂和內(nèi)涵
畫冊要有主線索,有機(jī)整合畫冊各篇章,避免內(nèi)容散亂
打造一本有高度有深度有內(nèi)涵的《品牌首策》
THE BROCHURE IS NOT A "COMPANY MANUAL"
Taking advantage of the opportunity to create a brochure, reorganize the brand and redefine its new image
Extract the theme concept, integrate it into the brochure, and reflect the soul and connotation of the enterprise
The album should have a main clue, organically integrate each chapter of the album, and avoid scattered content
Create a highly profound and meaningful "Brand First Strategy"