超級(jí)符號(hào)，就是超級(jí)品牌
logo代表企業(yè)的“臉面”
Vi則代表企業(yè)的“衣裝”
品牌如人，有性格，有氣質(zhì)
也有人生經(jīng)歷，栩栩如生
SUPERSYMBOLS ARE SUPER BRANDS
The logo represents the "face" of the enterprise
Vi represents the "clothing" of the enterprise
A brand is like a person, with personality and temperament
There are also life experiences that are vivid and lifelike
誰(shuí)說(shuō)一張面孔只能有一副表情
一成不變，不是統(tǒng)一，而是呆板
表情凝固，不是面孔，而是面具
企業(yè)發(fā)展到一定階段必須戰(zhàn)略升級(jí)
WHO SAID A FACE CAN ONLY HAVE ONE EXPRESSION
Stubbornness is not uniformity, but rigidity
A frozen expression, not a face, but a mask
Strategic upgrading is necessary for enterprises to reach a
certain stage of development
要傳承，更要進(jìn)化
Logo設(shè)計(jì)并不是另起爐灶
而是傳承企業(yè)多年的形象積淀
在傳承的基礎(chǔ)上去創(chuàng)新去升華
TO INHERIT, MORE IMPORTANTLY, TO EVOLVE
Logo design is not about starting from scratch
But rather inheriting the image accumulation of the enterprise for many years
Innovate and sublimate on the basis of inheritance
